Business Events or MICE/ The debate continues

by Padraic Gilligan, Managing Partner, SoolNua In January 2014 I posted on Padraicino about MICE (Meetings, Incentives, Conferences, Events/Exhibitions) and how it appeared to have crept back as a key term to describe what is variously known as The Meetings Industry, The Conference and Incentive Industry, Business Tourism etc. Since then I have used the […]

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Wine Tasting on a School Night – 5 Roses in Dublin

by Pádraic Gilligan, Managing Partner, SoolNua No going out on a school night You’re not really supposed to go out on a Monday night. It’s a night for staying in and doing all the things you were supposed to do over the weekend but didn’t. There’s a vague undercurrent of decadence about going out at […]

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Aer Lingus – enhancing your brand with scones (or maybe not)

by Pádraic Gilligan, Managing Partner, SoolNua Apparently airlines attract the most negative sentiment on social media networks. Much of this may actually be unfair as it’s outside the control of the airline – weather delays or security protocols etc But some, undoubtedly, is fully merited like the stupid fare rules or the random charges for […]

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