ABOUT US 6 decades of experience as global leaders in the industry and … still crazy after all these years

SoolNua is a specialist Business Events advisory helping destinations, hotels, venues and MICE agencies & associations with strategy, marketing and training. We’re also gloriously unconventional and we never stay in our box.

soolnua accolades & facts

"The Event of the Future", a conference designed by SoolNua in collaboration with Croke Park Meetings & Events, won “Conference of the Year” at the Events Industry Awards in Dublin in 2018
the number of years since Pat and Pádraic started Delaney Marketing Consultants which became Delaney Marketing which became Ovation Group which became MCI Dublin & Ovation Global DMC which still prosper after Pat’s and Padraic’s departure in 2014 to begin a new chapter as SoolNua
Over the past two years, Pádraic & Pat, collectively and individually, have delivered customised training for MICE professionals in Czech Republic, Malaysia, Italy, Sri Lanka, Slovakia, Oman, Korea, Slovenia and all over the island of Ireland
Aoife is the co-founder of Meeting Millennials, the highly successful on-line initiative aimed at giving voice to millennials in the Business Events Industry
Aoife has developed a 10 hour Social Media Training Course that she delivers on-line and in person all over the world
the number of grandchildren that Pat and Padraic have... but who has the most?
the number of years since Pat, Padraic and Aoife kicked off as SoolNua bringing a new eye around strategy, marketing and training for Business Events

meet the team

Ying & Yang. Young & Old. Steady & Mercurial. Millennial & Boomer. Extrovert & Introvert. Head & Heart. John & Paul. Carnivorous & Vegan. Wine & Beer.

We may be a small team but ther's no group-think here with a collective personality that stretches across the entire spectrum. "So let me introduce to you, the one and only..."



Pádraic Gilligan


Aoife McCrum



Chief Morale Officer & Acting Head of Security

Gerard Mulligan

Director Finance, Administration & HR

our community

It’s been both a pleasure and a privilege to work with so many diverse Business Events enterprises since the advent of SoolNua in 2014.

We’ve strategized with public sector players, built brand new brands with private sector entrepreneurs, created training programmes for MICE professionals in new and emerging destinations but, above all, build long term, enduring relationships with passionate professionals who understand the transformative power of live meetings, incentive travel experiences and events.

SoolNua has worked with public and private sector initiatives all over the island of Ireland
SoolNua works with Visit Britain, The Meetings Show & IMEX
SoolNua has been working with the Slovenian Convention Bureau for the past 4 years
SoolNua won an EU wide tender to provide MICE advise to the Bratislava Convention Bureau
SoolNua works proactively with the Convention Bureau of Italy on training and development
SoolNua has developed customised training programmes for the MICE community in Oman
SoolNua has delivered training for MICE professionals in Sri Lanka
SoolNua was part of the Advisory Board providing advice and input to the government of Malaysia
SoolNua played a key role in the creation of SITE’s Bangkok Manifesto
SoolNua provides Marketing and Communications services to SITE. Based in Chicago, SITE is the world’s only association dedicated to incentive travel
SoolNua developed the strategy for FITUR, Latin Americas biggest and most important MICE tradeshow