Being Brave in Business, to Win New Business

Guest Author
Guest Author
January 8, 2019

I started my events career in London, where I lived for 7 years. I then moved home to Sydney for 3 years. Now, I am back on this side of the world, living in Dublin for the past year. I’m very excited to be back in Europe and love the feeling that the world is my oyster!

People often say that I’m “brave” moving to new cities, which comes as quite a surprise, because I don’t see myself as any braver than others.

Perhaps after 9 years working in the MICE industry – meeting a range of characters, the highs and lows of business, early mornings, late nights and travelling solo to random places – helps you to grow a thicker skin and not to sweat the small stuff.

Be prepared

So, here are my tips on being brave in business, to win new business’:

Overcome your Fear of Failure

Trusting yourself and your offering to step outside of your comfort zone. I gave up a well-paid corporate job to get into events, worked for free for 3 months, and landed a full-time job out of it!

So, try to put your fears to one side and focus on your end goal.

Always be Prepared

This one is expected but important! Take time before meetings to outline objectives, what you want to convey and how the time will be spent. This removes the unexpected, which contributes to lack of confidence. Confidence can be hugely improved through better preparation and time management.

Always Push Yourself

If you prefer emailing, then start calling people instead. If talking to a prospect over the phone is easier, then push yourself to do a face-to-face meeting. Changing behaviour isn’t easy and can only be achieved through reinforcement. That change in approach can get noticed, and bring in new clients.

Take Risks

One thing I’ve learned in the events industry is that people are always looking for unique ideas! Your creative thought may evolve into a great event for a client. It’s important to understand your audience and their needs, but it’s also worth taking a risk and putting forward new ideas. Try seeing your products on a different angle and always find the USP. Your clients will thank you for it.

Stephanie Rietkerk

Contact: Stephanie Rietkerk

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About SoolNua

SoolNua is a specialist MICE agency helping destinations, hotels and venues with strategy, marketing and training based on 6 decades of expertise as global leaders in the industry.


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