SITE Global Conference 2019

Aisling Coffey
Aisling Coffey
January 23, 2019

Picture what you were doing in the beginning of this New Year…

Was it sitting in, finishing the last of the leftovers from your Christmas banquet? Preparing yourself mentally and physically to get back into the swing of normality? Or were you one of the lucky ones to attend this year’s SITE Global Conference in Thailand?

No matter what you were doing, it’s probably fair to say it was a far cry from the excitement that attendees of SITE’s Global Conference were experiencing in Bangkok.

The lucky few attending one of the most anticipated events of 2019 are all in bedazzling Bangkok and you’re in doleful Dublin witnessing the celebrations from across the world. Welcome to my experience of the SITE Global Conference 2019.

Needless to say I got an acute attack of envy, jealousy and FOMO or some combination thereof as the hundreds of social media posts supporting the viralling hashtag #SITEGC haunted me from 7 hours ahead.

One speaker at the conference was so inspirational that he could have sweetened the bitter taste from any of my bitter morning coffees. Artist, Phil Hansen delivered a keynote session entitled “Embrace the Shake”. The term comes from Phil’s personal story of transformation. After developing a career-ending tremor in his drawing hand, Phil embraced his “shake” both physically and metaphorically by redefining his limitation as an impetus for creativity. 

Although I was watching it on a computer screen, in another time zone and through the viewpoint of social media snippets – this keynote speaker’s message was delivered powerfully; we can rise above any challenge and embrace the shake.

Passing of the Presidential Gavel

2018 President Annamaria Ruffini, CIS, CITP, CMP, passing the reigns to the 2019 SITE President, Philip Eidsvold, CIS, CITP.

Cultural Immersions in Bangkok

Discovering temples, flower markets and more in Bangkok! 

Elephants hand painted by #MICEprofs and sold at auction to raise funds for ECPAT and an elephant sanctuary.

Colourful Evening Events

As #incentiveprofs and #meetingprofs made their journies home and I welcomed my colleagues back with open arms to reality, I hoped that this state of missing out would have resolved my mental health, at least until next year.

However, it seems that the haunting reluctance I gained from not attending this year’s SITE global conference only WORSENED as my office friends arrived back from Bangkok to regale me, up close and personal, in real time, with their stories. The FOMO goes on…

For more on me, my writing and any FOMO stories you may have, get in touch by emailing me at [email protected] or via twitter @AislingCoffey7 .

We also have a super website to show you everything we do here at SoolNua. Head over to to find out more about us!

For all things meetings and events related, Padraicino is the man to talk to.

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About SoolNua

SoolNua is a specialist MICE agency helping destinations, hotels and venues with strategy, marketing and training based on 6 decades of expertise as global leaders in the industry.


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