Do you remember just how easy life was back in 2005? You know, I’m talking about the good old days when I was reading Harry Potter, getting hyped for Star Wars: Revenge of the Sith, and when I was still listening to Green Day’s “American Idiot” on repeat. Life just seemed to be much simpler.
There was only ONE website to watch and post videos after all!
Believe it or not, YouTube was pretty much the go-to spot on the internet to watch videos back in the day. Bored and wanted to watch a video? Head to YouTube. Made a video of your cat making a funny face? You’d get that posted up on YouTube to share the link with all of your friends. YouTube was hands-down the best place for video…and kind of the only place when you think back on it.
Things have obviously changed. Social media wasn’t really a thing back then. It certainly is now in 2018.
To get with the times, Facebook is now trying to compete directly with YouTube. Twitter is trying to get people to post more video. Instagram has been rolling out video ads for some time now. Both Facebook and Instagram are trying hard to get people to post live videos. On top of all that, don’t forget Vimeo! They’ve been around a while as the official alternative to YouTube.
So what gives? Where do you even start when you’ve got at least five different websites breathing down your neck trying to get you to let them host your video?
Don’t freak out, we’ve got you covered.
If you’re a brand, you really need to be on YouTube. It doesn’t really matter if you plan on uploading many videos there. YouTube is owned by Google, has the clout, and is a name that’s recognised everywhere. Simply just existing on YouTube gives your brand an edge in Google searches over someone who doesn’t have a presence there.
YouTube is fantastic for playing it safe and for communicating with your existing audience. You can’t go wrong with the visibility Google provides but you might not be reaching your full potential depending on where your audience is. Building an audience from scratch will be a challenge.
The social media giant is quickly changing the game that YouTube has dominated for so long. Facebook has a massive audience and now people have the ability to watch videos straight from their newsfeed. No click-throughs, no starting ads, no nonsense.
Facebook’s decision on measuring a view as only 3 seconds compared to YouTube’s 30 seconds definitely says something about the social media giant’s stance on video. Short attention-grabbing videos would likely perform best on Facebook. If you post longer videos on Facebook, you may not be getting people watching the whole video and 3 seconds isn’t enough time to tell if someone actually watched a full 5-minute video.
If you want your filmmaking to tap into a strong creative niche, Vimeo is your platform. If you’re looking for a place to host marketing content, Vimeo probably isn’t what you want (unless you’ve got a high budget).
Despite the numerous benefits Vimeo has, most businesses would be better off saving money and sticking to social media and YouTube unless they fit into Vimeo’s small creative bubble. Vimeo would be best suited for filmmakers and video production businesses where you have a relevant and dedicated community already at your fingertips.
Want to chat about digital marketing and suggestions on the best video site for you? Send me an email at [email protected]. I’d love to hear from you.
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