Tips for Staying Productive in a Snow Storm – Intern Diary

March 2, 2018

When I think of March, I typically think of springtime. You know, that time of year where the leaves start growing back on trees, flowers start growing, and who knows, maybe retire a winter jacket or two. I don’t think of snow.

Well, if this week’s weather has taught me anything, it’s that life is chock full of surprises.

I definitely remember being in the office this week and chatting with my colleagues what they thought about the weather predictions for the week. The news said it was going to be bad but of course, did we want to believe that?

Nah. It couldn’t really be the Beast From The East that was prophesied.

The little snow flurries I saw from the office on Tuesday seemed harmless enough. To be honest, it was actually nice to see something different out!

But then Wednesday morning came around and I knew right then and there that this was surely the Beast from the East.

Snowy Office

SoolNua HQ in all its snowy glory.

All the signs were there. My front garden was covered in snow and nothing wakes you up faster than a whole bunch of snow blown in your face.

At first, I thought Wednesday was the worst of it but nope! Dublin woke up Thursday to find public transport and businesses closed down. If that wasn’t enough, the government even put a curfew in place because a new Storm Emma was about to join in on all the fun too!

I’m writing this blog post from my bedroom as I watch more snow swirling all around outside for the third day in a row.


Shops aren’t open. Public transport still isn’t running…


I have heat and electricity so its okay. (That and a weather report that says this is the last of the storm)

So how exactly do you make the most of a snowstorm while still trying to be productive? I’ve got a few tips for you!

Bundle Up

I’ve been wearing the same jumper for about three days now. If it were a normal week I’d be appalled at myself. But when it comes to the Beast From The East?

I have no shame. It’s a thick wool Aran jumper I got in Galway two years ago and it keeps me warm while I type on my computer. Productivity beats judgment this time around

(Of course, if you’re outside, wear something more water repellant)

There’s Never Been a Better Time for Tea or Coffee

Not only will the caffeine give you the buzz you need to write, it keeps your hands warm too as an added bonus. For someone like my self with poor blood circulation in my hands, it makes all the difference when I see my number of typos in this article drop.

 Go For a Walk

Snow in Ireland is a pretty rare occurrence so it’s important to make the most of it while it’s here. Plus, walking just naturally gets your brain more focused. You’ll probably notice you’ll be happier too. It’s really a win-win situation.

You Now Have an Excuse to Create Content for your Brand

What better way to fight writer’s block than taking full advantage of a less than ideal situation (e.g. Ireland closing down for two days). With the Beast From the East and Storm Emma pummeling Ireland, you can now get focused on writing an entire blog post about it. Pretty cool right?


Stay warm!

Andrew Leach


Want to chat about digital marketing, snow, or advice on a quality jumper? Send me an email at [email protected]. I’d love to hear from you.

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About SoolNua

SoolNua is a specialist MICE agency helping destinations, hotels and venues with strategy, marketing and training based on 6 decades of expertise as global leaders in the industry.


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