CASE STUDY

destination marketing campaign

During our time at Delaney Marketing we created and executed the ground-breaking Ireland: the Luxury Partnership, a destination marketing campaign, with 6 destination partners including the National Tourist Authority, the National Airline and 4 hotel and venue partners. Never before had an agency brought together public and private enterprises to collaborate on a destination-specific campaign, working to a specific 3 year strategy.

1. objective

Increase visitor numbers to Ireland from high yield incentive sector

2. target audience

Agency and Intermediary meetings and incentives planners in USA

3. activation

Fully integrated campaign involving website, print collateral, direct mail, telesales, face-to-face presentations

4. result

This brand initiative and integrated campaign produced significant return on investment delivering the following additional MICE visitors to Delaney Marketing: Year 1 - 300 additional visitor; Year 2 - 900 additional visitors; Year 3 - 2,200 additional visitors