During our time at Delaney Marketing we created and executed the ground-breaking Ireland: the Luxury Partnership, a destination marketing campaign, with 6 destination partners including the National Tourist Authority, the National Airline and 4 hotel and venue partners. Never before had an agency brought together public and private enterprises to collaborate on a destination-specific campaign, working to a specific 3 year strategy.
Increase visitor numbers to Ireland from high yield incentive sector
Agency and Intermediary meetings and incentives planners in USA
Fully integrated campaign involving website, print collateral, direct mail, telesales, face-to-face presentations
This brand initiative and integrated campaign produced significant return on investment delivering the following additional MICE visitors to Delaney Marketing: Year 1 - 300 additional visitor; Year 2 - 900 additional visitors; Year 3 - 2,200 additional visitors