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In 2007 Ovation Group was acquired by MCI [Switzerland] and we were mandated to create and launch a global destination management brand with its own brand value proposition, standard operational procedures and offices all over the world. Working from a clearly articulated mission, vision and values foundation we create a 6 person management team that over 5 years established Ovation offices on 5 continents.
Conceive, create and craft the first truly global destination management organisation comprised of wholly owned offices and strategic partners
Existing MCI offices in tier 1 destinations and legacy DMCs in locations where MCI didn't have an office
Fuse vision, mission and values of Ovation Group and new parent company MCI into new brand identity; craft new brand value proposition; create new global website with standardized presentations for each destination; create and implement standard operational procedures
Ovation Global DMC became a multi-award winning organisation with offices at 120 locations around the world.