CASE STUDY

new brand launch

In 2007 Ovation Group was acquired by MCI [Switzerland] and we were mandated to create and launch a global destination management brand with its own brand value proposition, standard operational procedures and offices all over the world. Working from a clearly articulated mission, vision and values foundation we create a 6 person management team that over 5 years established Ovation offices on 5 continents.

1. objective

Conceive, create and craft the first truly global destination management organisation comprised of wholly owned offices and strategic partners

2. target audience

Existing MCI offices in tier 1 destinations and legacy DMCs in locations where MCI didn't have an office

3. activation

Fuse vision, mission and values of Ovation Group and new parent company MCI into new brand identity; craft new brand value proposition; create new global website with standardized presentations for each destination; create and implement standard operational procedures

4. result

Ovation Global DMC became a multi-award winning organisation with offices at 120 locations around the world.