CASE STUDY

strategic review

Shannon Heritage owns, manages and markets 8 important heritage sites in Ireland in Limerick, Shannon and Dublin that collectively attract over 1 million visitors annually for day tours and evening functions and banquets. A legacy business that started in the early 1960s, Shannon Heritage wanted a total strategic review of their business model with recommendations regarding future growth. We partnered with our great friends at Treacy Consulting to win this tender.

1. objective

Conduct complete strategic review across entire business from operations to marketing to HR

2. target audience

The Board at Shannon Heritage

3. activation

The 90 day strategic review involved individual interviews with key members of the Board, visits to each site, interviews with the management teams at each location, 2 facilitated staff focus groups along with detailed analyses of historical data around finance, visitor attendance, spend on sales and marketing and so on.

4. result

We presented a 100 page report to the Board of Directors of Shannon Heritage that contained detailed recommendations on Finance, Operations, HR, Sales & Marketing, Product Development and new Venue Acquisition.