loader image

research, reports and roadmaps for Business Events success

The say culture eats strategy for breakfast but without strategy there’s no breakfast to eat in the first place. We love producing impressive reports and roadmaps and can slice and dice the data with the best of them, magicking Excel spreadsheets into charming charts.


strategic plan

We were asked by Miha Kovočič, Executive Director of the Slovenian Convention Bureau, to work with him on the creation of a 3 year strategic plan aimed at improving visibility for Slovenia as a MICE destination


strategic review

Shannon Heritage wanted a total strategic review of their business model with recommendations regarding future growth


new strategy for meetings, incentives & events

We were asked by the management of the Westbury hotel to investigate why and to create a strategy to re-position it as the first hotel of choice for US incentive buyers.

As part of our Professional Education programme, the Association of Croatian Travel Agencies (UHPA), in cooperation with the Croatian National Tourist Board (CNTB), organized training workshops with Mr. Patrick Delaney, Managing Partner at SoolNua, on the topic “Selling your Destination” and “Site inspections, FAM trips & Trade shows”.

Patrick delivered these sessions to employees working in public and private sectors, including Tourist Boards, Travel Agencies, Tour Operators, DMCs, Hotels, Local Government Institutions, Regional Development Agencies and other stakeholders

Through Patrick’s interactive modules, participants improved skills, consolidated knowledge, and learned effective implementation models.

We found Patrick highly skilled and very pragmatic, with immense knowledge and experience on the topics delivered as well as tourism in general. His work has contributed hugely in achieving project objectives, and more. Additionally, Patrick is a very open and communicative person, supportive and generous with his time, very flexible to meet the needs of the different target groups and easy to work with. We confidently recommend Mr Patrick Delaney as a speaker, workshop facilitator and/or business consultant to any company or organization working on the above subjects and tourism in general.


people saying nice stuff about us