Training Topic

building your brand

Building a brand with Teddy Bears and Hugs: Our Story

type:

90 min keynote address with Prezi | PPT

delivered by:

Patrick and/or Padraic

audience:

All sectors but particularly relevant to start-ups

level:

All levels but particularly relevant to Senior Level – CEO, MD, VP, Director, Manager, Sales and Marketing Manager

session description:

How do create demand for your services when you’re only starting off and have no trading history? How do you market yourself so as to create awareness of your difference, your uniqueness, that elusive “je ne sais quoi” that separates you from the competition?

This fundamental conundrum faced Delaney and Gilligan in 2007 when they set out to transition from a single destination DMC to a multi-destinational, global company: Ovation Global DMC brand at over 100 locations around the world.

They realised they needed a compelling story and an appropriate character around which to weave the tale: Enter Ovation Bear.

Ovation Bear became the spokesperson for the new evolving brand, had his own social media channels and blog, his own annual awards programme called the Huggability Award and, eventually, went on to become the recipient of a prestigious Meetings Industry Marketing Award (MIMA)

learning outcomes:

By the end of the session delegates will:

Be energised, enthused and motivated
Understand the funadamentals of brand building and marketing
Appreciate the centrality of story to all marketing actions
Be able to sketch out the fundamentals of their own unique story